How to set up a Yahoo! Search Marketing account. Critical concepts you must understand. How to use geotargeting. Keyword research and how to use the Yahoo! Find Keywords tool. Writing ads. Bidding strategies. And more! Your Name: Email Address: Buy the Book About the Authors Read a Sample Chapter Paid search marketing is the ultimate form of advertising: completely targeted, and your cost is based on results. There are two major players in the paid search industry: Google and Yahoo!. Google is the undisputed number one leader in search engine marketing, but Yahoo! is not that far behind, and with the release of the new Yahoo! Search Marketing platform (the Panama platform) Yahoo! has made a major move by releasing a far superior control panel for managing campaigns...